Analytics are a powerful tool. Industries rise and fall with
data. At the end of the day, businesses need to begin to utilize analytics at
some level to stay competitive, increase customer experience, and build their
business.
However businesses are not using analytics to their true
potential. As a digital marketer I was never largely interested in analytics or
data. My thought process changed when I began to see real examples of how this
data could be used to create positive insights for businesses.
At the end of the day, I believe analytics is still
intimidating for many. However with training courses like Google offers,
analytics is becoming more and more “normalized” in business, especially in
digital marketing. I am fortunate to have gotten such a great headstart and
peaked interest in this area of digital marketing.
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