In my next series of blog posts, I will be focusing on financial
institutions (FI’s) and the financial industry overall. As someone working
within the industry from the data and marketing perspective I find it
interesting to see how FI’s are handling this new digital age and data analytics
overall.
Unfortunately, it seems that most FI’s are not
using the data available to them to the best of their abilities. I’m proud to
say at my FI, we are using data to make informed decisions not only about our
own customer base but our footprint as well. I find it interested and
troublesome how the financial industry is approaching data analytics. I’m
hoping to use this newly found research to continue to improve my efforts as
well as inspire other FI’s to begin using this wealth of knowledge available in
data analytics.
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